Digital artists can use major social media platforms to sell their print-on-demand products on Etsy by utilizing a few key strategies. 84% of online shoppers check at least one social media site before purchasing. By utilizing platforms like Instagram and Facebook, and utilizing hashtags, artists can reach a wide audience of potential customers who might be interested in their work.
1. Utilize Instagram:
Platforms like Instagram are perfect for selling print-on-demand products because they allow you to showcase your work in a visually appealing way. In addition, by utilizing hashtags, you can reach a wider audience of potential customers who might be interested in your work.
When posting on Instagram, make sure to use high-quality images that showcase your work in the best light possible. Make sure to write engaging captions that describe your work and why potential customers should consider purchasing it.
You can either use mock-up photos from the print-on-demand website or order a sample that you can then use for your Instagram reels and posts.
2. Utilize Facebook:
In addition to utilizing platforms like Instagram, you can also use Facebook to sell your print-on-demand products. Facebook groups are a great way to connect with potential customers who might be interested in your work. By joining relevant groups and actively participating in discussions, you can establish yourself as an expert in your field and increase the chances that potential customers will purchase your products.
In addition, make sure to post high-quality images of your work on your Facebook page so that potential customers can get an idea of what you have to offer.
You can sync your product catalog so that customers can view all of your products on your Facebook page. The goal is to keep customers on your site, without clicking out of it.
3. Use Hashtags:
Hashtags are a great way to reach a wider audience of potential customers on social media platforms like Instagram and Twitter. When using hashtags, make sure to use relevant keywords that describe your work so that potential customers can easily find your posts.
In addition, don’t forget to use popular hashtags related to digital art so that potential customers who are searching for that hashtag will see your post.
Take a look at this social media analytic tool to get some ideas of trending print-on-demand hashtags that you can use.
4. Use a Scheduling Website
You can use a social media scheduling website to help you post. This way, you can spend more time making art and less time posting about your art.
I use Buffer and really like their options for pricing plans. They have cheaper options if you are only using 3 social media channels which I do. They also have a “start” page which is like your link in bio. It houses all the important links you might need your followers to have access to.
5. Utilize Promotions and Giveaways
Running promotions and giveaways are a great way to increase interest in your work and generate sales. When running a promotion or giveaway, make sure to promote it across all of your social media platforms. This will make sure that potential customers don’t miss it.
One of my best tips for print-on-demand products is to buy one of each product (if you can). You can use these samples to take amazing real-life photos for your social media. You can also use them for giveaways afterward (check out this post to learn how to ship them yourself!).
By utilizing the strategies listed above, you can use social media to sell your print-on-demand products effectively. By utilizing platforms like Instagram and Facebook, and utilizing hashtags, you can reach a wide audience of potential customers who might be interested in purchasing your work.
For even more ways to improve your social media, check out this post on creating eye-catching packaging, perfect for taking those pictures to feature on your social media channels.
So what are you waiting for? Start utilizing these social media selling strategies today!