An in-depth guide to Pinterest marketing for an Etsy shop owner

An in-depth guide to Pinterest marketing for an Etsy shop owner

Etsy shop owners, are you looking to take your Pinterest marketing to the next level? This in-depth guide will show you how to maximize your Pinterest exposure and drive traffic back to your Etsy shop. You’ll learn how to create stunning pinboards, optimize your pins for search, and build a following of devoted fans. So what are you waiting for? Let’s get started!

Why use Pinterest for marketing your Etsy shop?

Pinterest is an incredibly powerful platform for marketing your Etsy shop! With Pinterest, you can get more eyes on your products and reach potential customers who wouldn’t necessarily find them on Etsy. Pinterest allows you to present your products in creative ways that brings out the unique selling points of each product. You can promote discounts, generate interest, and even build up relationships with other Etsy shop owners. Pinterest has so many possibilities when it comes to marketing your Etsy shop, so don’t miss out on these opportunities!

How to set up a Pinterest account for business

Creating an account on Pinterest is an essential step to marketing your Etsy shop, and it starts with a great profile. A profile should include your company logo, a brief description of what you offer, and helpful links that potential customers can use to access your shop.

Once your profile is set up, you’ll want to start curating content relevant to your Etsy shop. Do this by creating boards dedicated to specific product items or themes, and pinning interesting images from around the web that can help promote those products. Additionally, adding keywords in the descriptions for images and boards will help others find you more easily.

Tips for creating pins that stand out and get noticed

Pinterest can be an incredibly powerful tool for Etsy shop owners, and being strategic with pin creation is key to success. Crafting visually appealing pins that stand out and get noticed may seem daunting, but when done right, the rewards are well worth it.

A great way to start is by pinning content that already exists on the internet – maybe you own blog posts or content from other websites. After you pin this content, make sure to customize your pinboards with eye-catching visuals and interesting descriptions – this will help draw people in.

Assemble pinboards that have a coherent theme – themes like seasons, holidays and products related to your business work great! With a few simple tactics, creating pins that pepper the Pinterest landscape and capture potential customers’ attention is well within reach.

The best boards to pin your Etsy products on

Pinterest is a great platform to showcase your Etsy shop products. You’ll want to create boards to group your pins together, making it easier for potential customers to engage with them. For maximum visibility and engagement potential, focus on crafting niche-specific boards that will be of interest to those who follow your store.

This can include boards categorized by your product, designer, or mood; the options are infinite! If you’re unsure what are the best topics of interest, try sneaking a peek at your competitors’ boards – often times they’ll provide helpful inspiration on how you can make yours stand out. With strategic planning and careful execution, you can use Pinterest as an effective marketing tool for your Etsy store.

How often to pin, and how many pins to create each day

Creating pins for your Etsy shop on Pinterest can seem like a daunting task, but with a little forethought and strategy, you can streamline your pinning process and get the most out of the platform. To maximize engagement with potential customers, aim to create four or five new pins per day.

It may take a few trial runs to find the perfect cadence for you; experiment with different times of day and types of content to see what works best for your audience. Additionally, to ensure that your current followers are engaging with both old and new content, space out repinned pins throughout the day as well. With a bit of experimentation, you’ll be able to craft an effective pinning schedule that works for your shop!

Analyzing your results – what’s working and what isn’t

Analyzing the data from your Pinterest marketing for an Etsy shop owner can help you gain insight into what is working and what isn’t. This includes understanding which of your posts has generated the highest amount of reach and followers, analyzing website analytics such as video views, upvotes, and time on page, and analyzing the sales that have come from Pinterest to see if it is worth investing more in the platform.

Gathering these data points can help you develop a comprehensive marketing strategy and understand how to use Pinterest most effectively for your Etsy shop. Taking the time to analyze your results and make adjustments as needed will help you maximize your visibility, reach more potential customers, and ultimately drive more sales.

By understanding how to use Pinterest properly for Etsy shop owners, you can maximize the platform’s reach and generate more traffic to your store. With a few simple tips, focusing on eye-catching visuals and interesting descriptions, setting up boards with a cohesive theme, and analyzing your results, you can use Pinterest as an effective marketing tool for your Etsy shop.


Pinterest is a powerful marketing tool that every Etsy shop owner should be using to drive traffic to their products. By following the tips in this guide, you can create pins that stand out and get noticed, pinning to the right boards for maximum exposure. How you analyze your results is also important, so don’t forget to check back often and see what’s working and what isn’t.

To learn how to use all other forms of social media for marketing your products, check out this blog post!