
What is a five-star review?
A five-star review is the highest rating a customer can give to a product or seller on Etsy. As an Etsy shop owner, it is important to aim for five-star reviews on all of your products in order to maintain a high average rating. This, in turn, will attract more happy customers and boost your sales.
Five-star ratings are the best way to show other Etsy shoppers that your products are high quality and worth their purchase. 5-star reviews also help your Etsy shop rank higher in Etsy search results.
When your shop is just starting out, it can be difficult to get those first 5-star reviews. But once those great reviews start coming in, it gives your brand and products more credibility to build up your online reputation.
Here are a few tips on how to get a 5-star review:
- Provide great customer service – This is number one for a reason. If you provide excellent customer service, chances are good that your customers will be happy with their purchase and leave you a positive review. This includes responding to their messages quickly and providing any updates on their order status.
- Ship your products quickly and securely – Another way to ensure customer satisfaction is by shipping their purchase quickly and securely. Etsy provides shipping labels so you can print out your own postage. You can also upgrade to priority shipping for an additional fee.
- Make sure your product is high quality – Another important factor in getting a 5-star review is making sure that your product is of high quality. If it isn’t, customers will likely be disappointed and leave you a lower rating. This is especially true if the product they receive is not what was pictured on your listing. This may seem like a no-brainer, but it’s important to make sure that your products meet or exceed your customers’ expectations.
- Go above and beyond for your happy customers. Thank them for their order in messages, include a handwritten note, or throw in a little something extra for them. Something as small as this can really make a difference in how your customers perceive you and their overall experience with your shop.
How Customers Can Leave Five Star Positive Reviews:
It is important to tell your customers how they can leave a five-star review. Some of them might want to but are not sure how to navigate the Etsy platform. In my shop, this is the message that I send to my customer after their item(s) have been delivered.
Hey {Customer Name}, so happy to see your {Product} made it to you! If you have a quick moment, I would so appreciate it if you left a review on my Etsy shop. It really helps my little business, especially if you include a photo of them!
To leave a review:
1. Head to Etsy and click on your profile in the top corner
2. Click on “purchases and reviews”
3. Find the item you bought from my shop and click on leave a review.
THANK YOU!!!
By following these tips, you can be sure to get 5-star reviews on your products every time on Etsy from your reviewer! Not only does your ranking on Etsy go up, but it will also lead to new potential customers. New customers = more reviews = better ratings on Etsy’s website.
What should you do if you get negative reviews?

Don’t worry! Embrace the negative reviews as a business owner and learn from them. If you receive anything less than a five-star review, there are a few things you can do to mitigate the situation.
First, take a deep breath and relax. It is important not to take it personally. Not every customer is going to be happy with their purchase 100% of the time. It’s impossible to please everyone and their opinions.
Second, reach out to the customer and see what the issue is. Oftentimes, there is something you can do to fix the problem. Maybe they received the wrong product or it was damaged in transit. If so, you can offer to send them a replacement or refund their purchase.
Third, if you are unable to remedy the situation, do what you can to make the situation right. Offer to replace the item, send them a discount code, or thank them for their review and leave it.
At the end of the day, it is important to remember that you cannot please everyone. But, by following these tips you can increase your chances of getting 5-star reviews on your products and loyal customers every time on Etsy!
Getting my first negative review on Etsy
I got my first negative feedback on a product a few months ago. Initially, I was frustrated that they thought the quality was not up to par. So I reached out to them via Etsy messages to ask if I could help in any way. Turns out that the print-on-demand company had printed the shirt with the design off-center. So of course it was a 3-star review!
Not only did this give me a chance to make it right for my customer, but it also led to improvement in my communication with my clients. I had to quickly troubleshoot so that I did not lose a customer.
After receiving a new shirt, the customer updated their review back to five stars. It was well worth my time and effort to reach out to them to fix the problem.
Why not just buy five-star reviews for your shop?
While it might be tempting to buy five-star reviews for your shop, it is not recommended. Etsy’s guidelines state that “all shops are required to have only authentic reviews from real buyers.”
If you are caught buying fake reviews, your shop could be subject to disciplinary action from Etsy, including suspension of your account. Not only that but customers can see through fake reviews and it will only hurt your business in the long run.
Can customers change their online reviews after their negative reviews?
Yes! Customers can change their reviews at any time by going back to their “purchases and reviews” page on Etsy. From there, they will be able to edit or delete their original review.
Often times customers will write new reviews if their issue has been resolved to a five-star review or if you have reached out to them to help fix the problem.
As a business owner, it is important to take the time to respond to all of your reviews, positive or negative. By doing so, you are showing your customers that you care about their experience and are willing to take the time to listen to their concerns.
So, there you have it! These are my tips on how to get a 5-star review on your products every time on Etsy. 5-star reviews positively impact your Etsy shop by giving you an advantage over your competition.
They also lead to more potential customers and sales for your business. If you follow these tips, you’re sure to get 5-star reviews on your products every time on Etsy!
Want to check out some of my Etsy reviews? Head to my Etsy shop here.
Do you have any other tips to add? Leave them in the comments below!