Brand awareness packaging is one of the most important aspects of marketing your product. It is the first thing that potential customers see, and it can make or break a sale.
If you want to create brand identity in your packaging, there are a few things you need to keep in mind. In this blog post, we will discuss some of the best ways to create brand awareness through your packaging!
What is brand awareness?
Brand awareness is the ability of consumers to recognize and remember your brand. It is often said that it takes customers seven interactions with a brand before they will remember it. Creating brand awareness in your packaging can be a great way to increase the number of customers who remember your brand and YOU.
Why is brand awareness packaging important?
Creating brand awareness for your product is key because it can help increase sales. If potential customers are unaware of your product, they are less likely to purchase it. However, if they see your product packaging and remember your brand, they are more likely to buy it.
Buying through big box stores typically means a plain brown box with your product and maybe some bubble wrap. What sort of emotions do these types of unboxing experiences evoke in you?
But then think about when you get a package where they clearly put in a little bit of extra effort and design. I appreciate all of the little touches that they thought of and it makes me even more excited for the product that I bought.
Some companies go above and beyond with their packaging. A great example of this is Apple. They are known for their sleek packaging that is clean and minimalistic. Their packaging creates a feeling of excitement and anticipation for the product inside.
These feelings and emotions are what we want our customers to feel too! First impressions are everything and you can beat your competition by putting in that extra effort. You can bet that your cute packaging will encourage your buyer to leave a 5-star review too (read more about getting a 5-star review every time in this article).
There are a few things you can do to create brand awareness in your packaging. Let’s take a look at them below!
What should a small business include in its product packaging?
Here are a few examples of what I include in my packages to build brand awareness in a cohesive way:
- Tissue paper to wrap the product
- Thank you card with a coupon for future use & a reminder to leave a review (see this blog post on how to get a 5-star review on Etsy)
- Sticker with your logo to close the tissue paper
One of the most important aspects of custom packaging is to make sure that it is eye-catching.
This means that you need to use colors and designs that will stand out on store shelves. You also want to make sure that your packaging communicates what your product is and what it does. Potential customers should be able to look at your packaging and instantly know what your product is and what it does.
An easy way to do this is by using consistent colors and fonts.
This will help create a cohesive look for your packaging and make it easy for customers to identify your product.
Just as we mentioned above about the tissue paper, logo sticker and thank you card, design these with the same color scheme and fonts for a cohesive look that your customers will appreciate.
Many businesses create their logos and stickers through Canva. It is super easy to build what they call a “brand kit” which saved my logos, colors, and fonts for future projects. That way I also have them saved and ready to use. You can check out Canva Pro here to start building your cohesive branding.
Another great way to create brand identity is through unique packaging.
This means that your packaging should be different from your competitors. You want potential customers to remember your packaging, so they can easily find your product when they need it.
What does unique and memorable packaging look like?
Here are a few fun ways to stand out in your packaging.
- Putting your brand’s stamp on the outside of the box
- Stamping the tissue paper with your logo/ design
- Wrapping the tissue paper in twine
- Include a handwritten note
- Sustainable packaging / Eco friendly
These are just a few ideas to get you started. Be creative and have fun with it! Your packaging is an extension of your brand, so make sure it represents you well.
When you take the time to create cohesive and eye-catching packaging, you will be well on your way to building brand awareness for your small business and getting new customers!
Finally, you also want to make sure that your packaging design is functional.
This means that it should be easy to open and close, and it should protect your product from damage. Most consumers are more likely to purchase a product if they know that the packaging will be easy to use and will not damage the product.
It is always better to be safe than sorry when it comes to protecting the product for delivery. I like to use bubble wrap and shipping peanuts to make sure my products have good protection. You can find these materials at any local packaging store or on Amazon.
Taking a few extra moments to create a special and memorable packaging experience will pay off in the long run. Your customers will appreciate it and be more likely to purchase from you again in the future.
Brand Awareness Through Social Media
People are LOVING videos on social media of small business packaging. I think this is a great way to show off your packaging and get people interested in what you’re selling. You can even add a call-to-action in the caption, telling people to tag a friend who would love your product. This is an easy way to get more eyes on your packaging and potentially increase sales.
Fun Social Video Ideas
- Sped up video of packing an order
- Take a look at “what’s in the box?”
- Pack a customer’s order
- ASMR
Try out some of these ideas in your reels, TikToks, and pins to bring more awareness to your brand and more followers!
Search through some of your favorite influencers and artists to see what trends and audios they are using. I’m sure you will get some great ideas from them! Save their ideas by bookmarking them to refer to in the future. This is a great idea when you are in a creative rut and need ideas on how to show your packaging.
Conclusion
If you follow these tips, you can create brand awareness in your packaging that will help you sell more products! packaging is a vital part of marketing your product, so make sure you put some thought into it.
With a little effort, you can create packaging that is eye-catching, unique, and functional – all of which will help you boost sales! Consumers recognize the effort & work that you put in.