If you’re an Etsy seller, then you know that it’s important to get your products seen by as many people as possible. With over 1.5 million active sellers on the platform, it can be tough to stand out from the crowd. That’s where Alura comes in. Alura is a company that specializes in helping Etsy sellers find the right keywords to optimize their listings for visibility. In this blog post, we will discuss how Alura works and whether it is a tool to grow your Etsy business or not.
What is Alura?
Alura begins by conducting keyword research to identify which keywords are being searched for the most on Etsy. They then take those keywords and help you optimize your listings around them. This includes title optimization, description optimization, and tag optimization. Alura also offers other features such as listing templates and automated shipping labels, but their main focus is helping you get your products seen by more people.
Let’s dive into the four main features that Alura has to offer and how they can benefit you and your shop.
Keyword Research
Before listing a new product on Etsy, it is helpful to have keywords ready to add to your tags, title, and description of your Etsy listing.
The goal with Etsy tags is to find keywords that have low competition but high demand. Alura’s data comes directly from Etsy and will show you the exact keywords that you should use for your product to be the most visible on the Etsy platform.
You can use these keywords in your Etsy listing title, description, and tags.
Product Research
Before you begin pouring your time and energy into a new product, check out the idea on Alura. The extension will give you the sales and revenue estimate, number of favorites, tags, and more. This is a great way to validate your product idea before you invest a lot of time and money into it.
It can also help you spot growing trends before they hit Etsy. This gets you ahead of the competition and helps you take advantage of new opportunities. It is such a great tool to grow your Etsy!
Listing Optimization
As we mentioned before, Alura starts with keyword research. They use a variety of tools to identify which keywords are being searched the most on Etsy. They then take those keywords and help you optimize your listings around them. This includes title optimization, description optimization, and tag optimization.
You will receive a score on each of your products from 0-100 with a breakdown of which areas you can fix to fully optimize your product. Let’s break down the three main areas that your Etsy listing probably needs the most work with.
- Title Optimization – Your listing title is one of the first things that potential customers will see, so it’s important to make sure that it is optimized for the keywords you are targeting. Alura can help you identify which keywords to use in your title and how to structure your title for maximum visibility.
- Description Optimization – After potential customers read your listing title, they will read your description to learn more about your product. This is another important area to optimize for your target keywords. Alura can help you write descriptions that are both keyword-rich and informative.
- Tag Optimization – In addition to your title and description, your tags are also important for Etsy SEO. Alura can help you identify which tags to use and how many of each tag to use. They also offer tips on how to use tags to your advantage.
Follow Up Reminder
Alura has a new feature that reminds you when to follow up with a customer after they have received their order. For the best chance of getting a 5-star review, it is important to follow up with your customers to say thank you and ask for a review.
Alura makes this such an easy process as it will automate a message that you can then just copy and paste into the Etsy messaging system and hit send. Easy as that!
How much does it cost?
So, is Alura worth the investment? We think so! If you’re struggling to get your Etsy business off the ground, then Alura is a great tool to help you grow. The monthly subscription fee is very reasonable, and their customer service is excellent.
You have three options for pricing, the basic free plan, an annual paid plan, or a monthly plan.
The basic plan has access to all the basic tools that you might need for your Etsy shop. The tools are limited, however. For example, for keyword research, you might only get 10 searches in the basic free plan.
The annual plan ($13.33/month) comes with premium tools and access to any future tools that Alura might add in the future. You are billed once a year.
The monthly plan ($19.99/ month) has the same premium features as the annual plan, just paid monthly, so the monthly payments will be a bit higher.
If you are just starting out on Etsy or have been an Etsy seller for a while, Alura is a great place to start with the basic plan and see what value it adds to your shop. Then decide if the premium plan is the right fit for you.
Conclusion
Overall, we highly recommend Alura to any Etsy seller looking for a tool to grow their Etsy shop. Thanks for reading!
Have you used Alura to help grow your Etsy business? Let us know in the comments below! And be sure to check out our other blog post on getting a 5-star review every time for more tips on growing your eCommerce business.
If you have any questions, feel free to reach out to us at michelle@fiddlesandfern.com